Fashion Marketing

Understanding the fashion landscape from a marketing perspective is an essential tool for those who are interested in understanding a career in the fashion industry. This course will examine the fashion environment from a marketing perspective and will provide the students with a clear idea of the different market segments and their respective strategies: "Who is the target market for these brands?" and "What is their position in a very competitive world ?" are just a few of the questions that will be addressed in this course. The course will mainly evolve around class discussion based on readings given to the students prior to each class.

10 Sessions: Tuesdays 19:30-22:00

Please note that course availability is contingent on sufficient enrollment and that classes are subject to cancellation.